Build Your Business Using Social Media

With so many platforms, new tools, and ever-evolving algorithms, social media can be complex and hard to keep up with. But at the end of the day, a good marketing plan analyzes where your audience’s attention is and what they are looking for. With over 4.5 billion social media users worldwide as of 2022, consumers are on their mobile phones more than ever. Social media allows you to show off your brand’s personality, what you offer, and connects you directly with your audience. You can use social media throughout the marketing funnel from building brand awareness, all the way down to closing deals via direct messages with potential clients.  

Our social media toolkits are a first step in taking some of the intimidation out of social media, by giving Travel Advisors best practices as well as pre-planned posts they can make their own. We will continue to evolve these in the future, but they are really meant to inspire Travel Advisors to become as active on the platforms as possible. Social media is just that: social… and you will get out what you put in. These toolkits are not meant to be copied and pasted, they are meant to get you started, comfortable, and engaged.  

I would think about where your clients and potential clients are and focus on those one or two platforms. As I mentioned in the last answer, you’ll need to be as active as possible to really grow a community and connect with your audience, so if that means doubling down on one platform then that’s the best strategy for you. If you have the time and knowledge to be active on multiple platforms, test and learn what works and do more of that. Use analytics to see what content resonates, and never underestimate the benefit of speaking to your clients about social media, what they use, and what helps them decide about their travel plans.  

We have created toolkits for a variety of our destinations and have started to add topics such as specific ships in our fleet and sustainability. You can browse what we’ve created so far in the advisor portal. Check back each month for new additions. 

Lindblad is active on most social media platforms, and we also have an engaged group of Travel Advisors on Facebook you can join. You can find us at the links below: 

• TRAVEL ADVISOR FACEBOOK GROUP 
• FACEBOOK FAN PAGE 
• INSTAGRAM 
• TWITTER 
• YOUTUBE 
• TIKTOK 
• PINTEREST