
Sofia Hollo
With a deep passion for wine, gastronomy, and luxury travel, Sofia has dedicated her career to elevating Greek and global wine culture while crafting high-end tourism experiences. As the Director of Wine Roads of Greece, her mission is to showcase the richness of Greece's viticultural heritage, connecting travelers with exceptional wineries, local producers, and immersive wine experiences.
Holding a WSET Level 3 certification in wines, Sofia brings expert knowledge of wine tasting, food pairings, and global wine trends. 25 years in the tourism industry as a tour guide and tour operator specializing in tailor-made, high-quality travel has allowed her to curate unforgettable journeys that blend culture, luxury, and authenticity.
In addition to her work in wine tourism, she continues to work in private aviation as a flight attendant on a private jet, serving high-profile guests with silver service and curating exceptional gastronomic experiences. Sofia's role involves food and wine research across various destinations, deepening my expertise in food and wine pairings and international wine culture.
In addition, her focus is on expanding wine tourism in Greece and strengthening its connection to the global wine world. Whether through exclusive vineyard visits, curated tastings, or luxury wine journeys, she strives to offer guests an authentic and enriching experience that celebrates the diversity and excellence of both Greek and worldwide wine culture.